Faculty Directory A to Z

Marketing

Research Interests

Publications

Kapoor, A., & Tripathi, S., The Impact of Time-Keeping Direction on Compensatory Consumption: The Role of Perceived Resource Deficiency, Journal of Consumer Psychology, https://doi.org/10.1002/jcpy.1149

Conferences Proceedings

Vijayalakshmi, Akshaya, Nitisha Tomar, & Ankur Kapoor (2019).Marketplace performance of stigmatized consumers and producers. Consumer Culture Theory Conference, Montreal, Canada
Kapoor, Ankur (2018). Understanding Minimalism: An exploratory research into the lives and practices of the minimalists. Consumer Culture Theory Conference, Odense, Denmark
Kapoor, Ankur, Arvind Sahay, Nandini Singh, V.S.C. Pammi, & Prantosh Banerjee (2018). Going with the Weak! The Neural Correlates and Underlying Processes of Weak Brand Choices. European Marketing Academy (EMAC) Conference, Glasgow, UK
Kapoor, Ankur, & Arvind Sahay (2017). Please do interrupt, but nicely! The effect of positive and negative interruptions on product evaluation and choice. Association of Consumer Research North American Conference, San Diego, CA, USA
Tripathi, Sanjeev, & Ankur Kapoor (2017). Countdown or Countup: Effect of Direction of Time-Keeping on Resource Deficiency and Related Downstream Preferences. Association of Consumer Research North American Conference, San Diego, CA, USA
Kapoor, Ankur & Sanjeev Tripathi (2017). Upward or Downward: Effect of Direction of Time-keeping on Resource Deficiency and Related Downstream Preferences.Society of Consumer Psychology Conference, San Francisco, CA, USA

Industry Experience