Faculty Directory A to Z

• He has over 10 years of experience in marketing, new business development, and general management across different sectors including hi-tech products, consumer durables, pharmaceuticals, financial services, and mobile and electronic payment services

Business Intelligence Analyst, New York, NY – Google, Inc( Apr 12 – Aug 12 )

• Integrate TxVia's legacy reporting and business intelligence systems

Business Intelligence Analyst, New York, NY – TxVia, Inc( Nov 09 – Mar 12 )

• Helped raise VC funding and pitch the company as an acquisition target

Business Analyst, Newark, NJ – UV Solutions, Inc( Jan 06 – Sep 09 )

• Raised over $1 million in grants from State and Federal agencies

Systems Analyst – Tata Consultancy Services( Aug 01 – Jul 05 )

• Oracle and C developer for projects based in India and Singapore

RESEARCH INTERESTS

• Firm Performance, Marketing Effectiveness, Social Media, Textual Analysis, Big Data, Machine Learning

WORKING PAPERS

• An Approach to Explain and Predict the Latent Thematic Structure of Consumer Generated Text Responses, with Sudhir Voleti, targeted for submission to the Marketing Science
• Economic Impact of Inter-firm Similarity in Marketing Strategy: A Textspatial Modeling Approach, with Prakash Satyavageeswaran & Sudhir Voleti, targeted for submission to the International Journal of Research in Marketing
• The "Extended" LDA Approach: A Method to Enable New Research Directions Using Quantitative Analyses of Text Data, with Sudhir Voleti and Amit Mehra, targeted for submission to the Journal of Interactive Marketing
• Measuring and Modeling the "Soft" Antecedents of Firm Performance, with Sudhir Voleti and Sundar Bharadwaj, preliminary results available, targeted for submission to the Marketing Science
• Evaluating Marketing effectiveness from brands communications, with Sudhir Voleti & Siddharth S. Singh, preliminary results available, targeted for submission to the Marketing Science

Brand Valuation through Brand's Intentions and Consumer's Perception

• North American Society for Marketing Education in India Conference, Chennai, India Dec 2014
• Emerging Markets Conference, Dubai Jan 2015

How much do Product Portfolio and Expected Risk Exposure Inform Firm Performance?

• North American Society for Marketing Education in India Conference, Chennai, India Dec 2015

Predicting Consumer Insight from Open-Ended Text Responses: An Extension to LDA Based Approach

• IMR Doctoral Conference 2015, IIM Bangalore, Bangalore, India Dec 2015
• Marketing Research Winter Camp, ISB, Hyderabad, India Jan 2016
• 10th Annual UTD-FORMS Conference, UT Dallas, Dallas, TX Feb 2016
• EMAC Conference 2016, BI Norwegian Business School, Oslo, Norway May 2016

Does Marketing Vocabulary inform Aggregate Firm Performance?

• EMAC Doctoral Consortium 2016, BI Norwegian Business School, Oslo, Norway May 2016

How and How Much do Firms' Expressed Strategies Inform Business Performance and Outcomes?

• 38th ISMS Marketing Science Conference, Fudan University, Shanghai June 2016

The Product-Market Antecedents of Firms' Innovation and Marketing Focus

• Conference on Digital Economy, Indian School of Business, Hyderabad, India Jan 2017
• 39th ISMS Marketing Science Conference, UCLA (forthcoming) Jun 2017