Faculty Directory A to Z

Marketing

Fellow Programme in Management - Marketing specialization, Indian School of Business (ISB) 2020
B.Tech. (Mining Engineering) and MBA - Dual Degree, IIT (ISM) Dhanbad

Research Interests

Work Experience

Assistant Professor - Marketing area, Indian Institute of Management Udaipur (since March 2020).
Research Scholar and Academic Associate, Indian School of Business (2014 - 2020).
Senior Business Analyst, Accenture Services Pvt. Ltd. (2013 - 2014).

Working Papers

“Advertising Stigmatized Products: Leverage Social Norms or Break the Stigma?” with Arti Srivastava, Prakash Satyavageeswaran, Chris Dubelaar, and Rajesh Nanarpuzha (under review at the International Journal of Research in Marketing).
“You Think, Therefore You Are: How Brand Activism Leads to Brand Anthropomorphism” with Amogh Kumbargeri and Sukriti Sekhri (manuscript in preparation for submission to the European Journal of Marketing).
“Seeking Solace in Celebrities: Impact of Social Exclusion on the Appeal of Celebrity Gossip Media Content” with Tanuka Ghoshal and Rajagopal Raghunathan (manuscript in preparation for submission to the Journal of Marketing).
“Insights into Identity Formation: How Differences in Ethical Orientations Predict Affiliation with Individual and Group-Based Identities” with Jeffrey Rotman, Kathryn Mercurio, Mark Staton, and Edwin Love (manuscript in preparation for submission to the Journal of Business Ethics).
“From Symbolic Hiring to Strategic Hiring: How Advocacy Narratives Shape Inclusion Climate for Persons with Disabilities” with Arti Srivastava, Prakash Satyavageeswaran, and Sundar G. Bharadwaj (manuscript in preparation for submission to the Journal of Management Studies).

Honors and Achievements

Panelist, National Conference on Empowering Persons with Disabilities, Nov 2019, Delhi, India
Fellow, American Marketing Association (AMA) Sheth Foundation Doctoral Consortium, June 2018, University of Leeds, UK (only doctoral student from an Indian institute to be invited)
Fellow, European Marketing Academy (EMAC) Doctoral Colloquium, May 2018, University of Strathclyde, Glasgow, UK (only doctoral student from an Indian institute to be invited)
Fellow, Academy of Indian Marketing (AIM) - American Marketing Association (AMA) Sheth Foundation Doctoral Consortium, Jan 2017, Mumbai, India

Research Awards

Jayant Nasa, Tanuka Ghoshal, and Rajagopal Raghunathan, “Cozying up to the Kardashians: An Affiliation Coping Explanation for Consumers’ Affinity towards Celebrity Gossip”.
- Best Paper of the Track (Consumer Behavior and Retail Management), Indian Academy of Management (INDAM) Biennial Conference, Jan 2020, IIM Trichy
- First Place, North American Society for Marketing Education in India (NASMEI) Research Grant Competition 2017 - INR 100,000

Jayant Nasa, Arti Srivastava, Prakash Satyavageeswaran, and Sundar G. Bharadwaj, “Beyond Diversity: Employment of Persons with Disabilities as a Sustainable Strategy”.
- Research grant for the academic year 2018-19 from the EY-ISB Institute for Emerging Market Studies (IEMS) - 13,850 USD

Jayant Nasa, Prakash Satyavageeswaran and Russell W. Belk, “Moving Away from the Roots? Evolving Consumption Patterns and Lifestyles of the Tribal Communities in India”.
- Transformative Consumer Research (TCR) grant 2018-19 from the Association for Consumer Research (ACR) and the Sheth Foundation - 2,525 USD