Faculty Directory by Area

Marketing

Qualifications

Dasaratharaman is a Mechanical engineer from IIT Madras.
PGDM from IIM Ahmedabad and an alumnus of the Kellogg School Executive programs at Northwestern University

Experience

Dasaratharaman has over 30 years of contribution in Sales, Marketing and Business Leadership in the FMCG, Food and Retail sectors in roles of Head of Marketing, Head of Sales, CEO , MD and President.
In the FMCG sector, he has worked with ITC for 16 years and 5 years at Heinz spanning various roles in sales, logistics and marketing. He rose to become the Head of Marketing for the ITC tobacco business.
He was the Sales Director at Heinz in charge of Domestic Sales, CSD, Bulk Ghee, Food service, Exports, Supply chain and the Heinz businesses in Sri Lanka, Bangladesh and Nepal.
While at ITC, he optimized the Supply chain using linear programing models, created the first structured sales training workshops, launched many successful brands and developed a Brand Portfolio model based on consumer insights.
He has been a visiting faculty at IIM Calcutta, IIM Shillong, IIM Udaipur, GLIM Chennai and Praxis, over the years.
He offers full elective courses at the PGP 2 program in Selling & Distribution and Retailing besides sessions on Marketing, Customer Centricity and Strategy at MDP and online programs.
He has served on several industry bodies such as CII and ASCI.
He is on the Governing board of Praxis Business School, Kolkata.