A club created with the purpose of grooming marketing talent within the campus and providing a platform to the marketing enthusiasts to showcase their skills. This purpose is well captured in the name of the club "MarClan" - a clan of marketing devotees. The club is equally committed to helping the student community in each and every field of marketing be it studies or placements. Marclan is not limited to IIM-Udaipur campus but include colleges and institutes at Pan India level in our events and competitions. It strives to motivate and help thestudent community of IIM-Udaipur to participate in marketing events outside campus boundary walls. Marclan's long term vision is to create MarClan as one of the most renowned marketing club of the country.
In the field of Marketing, having brand knowledge and market awareness is a Mandate. In order to test the same of the students of IIM Udaipur, Marclan hosted M-Buzz. It was an online quiz designed to test the knowledge of the IIM students on Brand logo, tagline and recent marketing activities of prominent Brands from all over the world. Enthusiastic Participation was noticed from the students and the event was a grand success.
Marclan, the marketing club of Indian Institute of Management Udaipur conceived and organized its First Annual Marketing Conclave - Samvaah 2014 on 15th November, 2014 in IIMU Campus. Samvaah made a common platform for students, academia and industry to share their exicting ideas and insights. Also, as a part of inaugural edition of the conclave, we opened our floor to 65 participants from various institutes around Udaipur business school community to pave way for their marketing interest.
The umbrella theme for Samvaah 2014 was "Rethink: Changing Marketing Practices with Changing Times".
The event kicked off with a digital media workshop with a very intriguing statement: "Welcome to the funeral of digital media" by Mr. Amit Tripathi- the CEO of Ideate Labs.. Mr. Tripathi left the students with two important insights: that simplicity and finding common ground between the company and the consumer are the mantra to successful marketing.The Sales Workshop handled by Mr. Martand Shukla, ASM of Pepsico and Mr. Bharat Nagori, one of the largest distributors in Udaipur, emphasized on two factors like profitability and availability in order to build up a good sales campaign, along with reiterating the importance of the role of sentiments and market experience while designing a sales and distribution strategy. The event had two panel discussions whose sub themes were "Rethink Services Marketing- How is it different in today's era" and "Rethink New Product Development-How is it changing with times". Panel discussion has been graced with the presence of various industry leaders like Mr. Rathin Lahiri (CMO, Meru Cabs), Mr. Prashant Laxmeshwar- (Head of Marketing Solutions, Global Markets Group-ICICI) Mr. Naveen Kukreja- ( CMO of Policy Bazaar) ,Mr. Anshu Bagai- (MD, AMC Cookware) and Mr. Abhishek Sinha- (Co-founder and CEO, Eko India Financial Services Private Ltd).
The event also witnessed the finals of "Juxtapose-a brand extension competition" which saw students from IIM Indore (Mumbai Campus), SPJIMR and two teams from IIM Udaipur did their best to impress the judges with the innovativeness and clarity of their ideas, with team WarClan of IIM Udaipur eventually winning the first prize.
MarClan took the initiative of imparting marketing knowledge, starting from its club with the intention of including other members of IIMU student community. First of such session was held on 30 September'2014 which were attended by nearly 50 Students. Three presentations were given to cover the basic concepts of field of marketing and to prepare PGP1 students for their upcoming Summer internship interviews.
The competition was designed around the process of bidding, creating brand elements of a product and selling the product with a communication programme to the audience and the judges. The concept of the event aimed at testing the marketing and brand management skills of the participating students.
Activities:A total of 8 teams comprising of students from both the years of the PGP Programme participated in the competition.
The competition had three rounds:
Round 1: Auctioning - The first round of the event was auction based. The participating teams were provided with a basket of twelve brands (mostly an existing company) and they needed to bid for buying the rights of creating a new brand mantra for the company.
Round 2: Idea Generation / Pitching - The teams then had to bid for the brands and buy the required rights. Then, they had to dive in and use their creative talent to come up with a new brand mantra for the brand.
Round 3: Product Release / Media Communication - The teams which proceeded for the final round had to face off in a media clash. They had to pitch in for the product release and face the media and defend their strategies.
The purpose of the event had been to raise brand awareness and know-how about what the symbols and messages carry and how tag lines define the brands. The event had two major sections, the first part - identifying brand based on tag-lines, with answers hidden in word clouds. And the second part to identify brands based on a letter from the actual brand logo. The second edition of this event took place in Law Hostel quadrangle, on 4th October 2014, with a huge participation of 39 teams from both PGP1 and PGP2.
About The Event: MarClan - The Marketing Club of IIM Udaipur organized an intra-institute quiz competition, Brand-O-Mania at IIMU campus. The event took place in MDS Hostel quadrangle, on 3rd -March 2015.
The Brand-O-Mania quiz was designed around different Brands that we as consumers come across in day to day lives. The quiz had three rounds. First round was the elimination round in which a video was shown to the participants with a dialogue between two MarClan Members in which they spoke in different Tag Lines. The participants were supposed to write down the taglines used in the video along with the Brand associated with the tagline.
Teaser Video Link:- https://www.youtube.com/watch?v=WahhPZyPpys
After the elimination round, 6 teams were selected out of 44 teams that participated in the event based on their overall score. Second round of Brand-O-mania consisted of 30 questions in which there were 6 categories and each category had 5 questions. The categories were LOGORAMA, BRAND CONCIOUS ANIMALS, WHAT'S IN A NAME, SIMPLE MATHEMATICS, LOST IN TRANSLATION, PLZ EXPAAND!.
The final round consisted of a single question, in which teams could wager all the points they accumulated so far or less. If they answered the question incorrectly, then the wagered amount would be deducted from the total score. The team with the most points was declared the winner.
ColloquiuM! - Guest Speaker Session with Mr. Romi Mahajan We organized the first Guest Speaker for this year of its continuing series, ColloquiuM!. The talk in this session was delivered by Mr. Romi Mahajan. Mr. Mahajan is a world renowned Marketing and Creative Thought Leader. His credentials include working as a Director of Sales and Strategy for Digital Marketing Platform Group at Microsoft and Founder-President of KKM Group et al. He was accompanied by Mr. Kshitij Jain of Advaiya Solutions Pvt. Ltd. Mr. Mahajan spoke extensively on the topic "The Marketing Panorama – Reclaiming Marketing from ROI Zealotry". Coined to what he called as "The ROMI TRAP", he elaborated on how companies' drive towards measuring and quantifying the return on marketing investment and advent of new mediums and platforms like digital and social media have been cannibalising the culture of Marketing.
Adcarnate: Pan India 'Print Ad' contest
Adcarnate was our Pan-India online print ad contest. The event was conducted to the run-up to LS 2013, with the theme redesign. The event culminated on Aug 3, 2013. The contest was about creating an amazing print-ad around one of the given themes.
The event was conducted on July 16, 2013, targeted at creatinginterest in the club and the field of marketing among the newly joined PGP-1s. The event consisted of two parts: brand recognition challenge, which involved brand recognition with thehelp of brand taglines; the second part consisted of summer internship knowledge sharing session by PGP-2s MarClan members with PGP-1s to make them aware of what kind of real world jobs or projects they can expect.
MarClan started with its versions of its Newsletter "Marketing Post" from June 2013. And after certain discussions, team decided to make it monthly (than fortnightly) and focus more on the quality and content. The recent launch of the Marketing Post (soon to be renamed) was on the theme of "Redesign", which dovetailed aptly with the theme of IIMU's flagship event - Leadership Summit 2013.
Marketing Post is primarily divided into two components: The News articles and the Opinion page articles. The latest Marketing Post (Vol1, Issue 4), keeping in mind the redesign focus, touched upon Gmail's Redesign strategy, Coca-Cola 2020 Content plan, Amul … zarahatke campaign, Vespa new look, and the Rebranding strategy of the New Corp Empire in the News articles section. At the same time, the opinion articles talked in depth about the Hero's transition from "Deshkidhadkan" to the "Hum mein hai hero" positioning, Pepsi's rebranding strategy and Fair & lovely's rebranding/repositioning fiasco.
Since this was a newsletter that was launched as a precursor to the Leadership Summit 2013, it had some fun elements too in the form of brand-logo Trivia and also contained information on the current activities performed in MarClan. Every time a newsletter a released, it attracts devoted participation from various members of the team and hence it represents more of a team-MarClan work than an individual's effort.
Mr. Ajoy Chawla is the Chief Strategy Officer at Titan Industries Ltd. He had come over the campus for 4-5 days and conducted a workshop on the topic 'Marketing in Practice'. This workshop was conducted in 6 sessions over a span of 3 days. During the workshop, Mr. Chawla covered the journey of Titan through the years and also analysed some case studies related to the topic 'Marketing in Practice'.
MarClan tied up with Learning Quotient and conducted a PAN India online event for B-Schools. The event was conducted in two stages. The first stage required the teams to submit presentations based on the product requirement from LQ. The top 18 teams were adjudged by LQ and were shortlisted for the second round. In the second round, the teams were expected to go to the field and sell the concept of LQ's product to schools. The teams with the maximum number of schools registered would be declared winners.
MarClan in association with CulComm conducted a dual session with speaker, Deepak Gopalakrishnan, a.k.a, Chuck. It was conducted on the 2nd of March in CR2. The first session wasone hour workshop on digital marketing. This was attended by around 65 students. The areas to be included are Social Media Marketing, Industry, Examples, Strategy building in Digital Marketing and differences between Digital Marketing and traditional Marketing. The second session was a half-hour stand-up comedy session which was attended by around 80 students.
