IIM Udaipur hosted the virtual launch of the Consumer Culture Lab, which is exclusively dedicated to provide accessible insights related to consumer behaviour in India. The lab aims to bring together perspectives from anthropology, sociology, and psychology to understand complicated lives of Indian consumers. It aspires to create and disseminate knowledge for both the academic and non-academic practitioners interested in understanding Indian consumers.

The virtual inaugural was done on 7th November 2020, with Prof. Janat Shah, Director, IIMU, and the team behind the consumer culture lab, Prof. Julien Cayla, Advisor, Consumer Culture Lab, Prof. Rajesh Nanarpuzha, Faculty - Marketing, Prof. Tanvi Gupta, Faculty - Marketing, and Ms. Rupali Kapoor, Research Officer, Consumer Culture Lab.