IIM Udaipur, the first Indian B-school launched "Consumer Culture Lab" which is dedicated to provide accessible insights to consumer behaviour in India. The lab also aims to bring together both academic and non-academic practitioners interested in understanding Indian consumers. The virtual inaugural was done with Prof. Janat Shah, Director, IIMU, and the team behind the consumer culture lab, Prof. Julien Cayla, Advisor, Consumer Culture Lab, Prof. Rajesh Nanarpuzha, Faculty - Marketing, Prof. Tanvi Gupta, Faculty - Marketing, and Ms. Rupali Kapoor, Research Officer, Consumer Culture Lab.

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