Marclan is a dynamic platform initiated by passionate marketing enthusiasts from the prestigious IIM Udaipur. Our primary mission is to cater to the diverse needs of the IIMU community, with a specific focus on nurturing the latent talents of students in the marketing field. The core of Marclan's operational philosophy lies in the mantra, "Explore, Expand, and Express your knowledge."
Marclan isn't just a club; it's a collective of intrepid explorers in various marketing facets. We are unwavering in our commitment to supporting students in every aspect of marketing, whether academic pursuits, project initiatives, competitions, or career placements. Our reach extends far beyond the confines of the IIM Udaipur campus, encompassing colleges and institutes across the nation.
We are dedicated to inspiring and empowering the student community at IIM Udaipur to actively engage in marketing events that transcend the boundaries of our campus. Our vision for Marclan is ambitious, aiming to solidify our position as one of the premier marketing clubs in India by collaborating with marketing professionals and enthusiasts nationwide.
MarcBuzz - a weekly newsletter released every Wednesday with informative news of the previous week. The newsletter brings updated information about the industry to the community. It aims to educate the community on the latest efforts undertaken by businesses to promote and publicize their brands, strategies undertaken in terms of new products, mergers and acquisitions, marketing, etc. With real-time examples from the business world, MarcBuzz intends to be an associated tool for learning through observed applications.
Discover the ultimate marketing resource - "Zeitgeist," the annual marketing magazine of IIM Udaipur. The magazine offers a comprehensive look at the ever-evolving landscape of marketing. Zeitgeist is a highly anticipated annual marketing magazine that delves into the most pressing trends and developments in the marketing world and its in-depth analysis of marketing strategies, highlighting successful campaigns and industry challenges. Its content covers various marketing topics, including humor in marketing, social media trends, and consumer behavior analysis. Each issue of Zeitgeist includes case studies and real-world examples, allowing readers to learn from practical experiences. Zeitgeist is also a platform for thought-provoking debates and discussions on ethical and sustainable marketing practices.
Solaris 2024, the highly anticipated annual management fest, celebrated the theme "Changemakers: Transforming Indian Businesses," bringing together a dynamic mix of ideas, insights, and inspirational stories. The event featured distinguished speakers from diverse industries, each offering a unique perspective on fostering change. Among them, Ms. Archana Gupta, Group Head of Operation and Service Excellence at Apollo Hospitals, captivated the audience with her visionary outlook and impactful journey, igniting hope and purpose for future changemakers in Indian business. Ms. Samyukta Ganesh Iyer, a trailblazer in her own right, shared her journey from ordinary beginnings to becoming a catalyst for change, encouraging many to embark on their transformative paths.
Samvaah, the Annual Marketing Conclave hosted by MarClan, is a prestigious event conducted annually as part of Solaris, the Annual Management Fest of IIMU. Samvaah, which means "marketplace," is a distinguished platform for showcasing marketing leaders across India. This conclave, organized by passionate marketing enthusiasts, aims to nurture students' talents in the field of marketing and facilitate their learning from industry experts.
Through Samvaah, students gain insights into recent marketing developments, express their opinions, and engage with esteemed speakers. Past editions have featured notable figures such as Dr. Virginia Sharma(India Marketing Head, Google Cloud), Mr Vivek Sharma(Ex-CMO, Pidilite Industries), and Ms. Somasree Bose Awasthi (Ex-CMO Godrej Consumer Products Ltd) In Solaris 2024. We were honored to host Ms. Samyukta Ganesh Iyer and Ms. Archna Gupta.
Samyukta Ganesh Iyer is an awarded and acclaimed Marketing Leader with 18+ years of experience, having led the function as CMO for stellar brands such as Sephora, Baskin Robbins, and Kaya.
Archana Gupta is a seasoned Customer Experience Evangelist and Business Excellence Leader with over 23 years in Hospitality and Healthcare, including leadership roles at Taj Group, Manipal, Fortis, and Apollo Hospitals.
Auctionnaire is the ultimate immersive and thrilling bidding experience designed to test strategic thinking and decision-making skills. Every participating team will be endowed with an initial pool of a few points, which they will utilize across two intense bidding rounds. Each available category will be showcased once on the screen, ensuring participants strategize on the go. We're embracing the digital age with our bidding process, which will live on a Zoom call. Each team will choose a single spokesperson who will be responsible for raising a hand and placing their bid. Teams must act swiftly and collaboratively, as the team that remains in the last category will face a deduction of a few points in the subsequent round. To ensure fairness, there's a cap on the bidding frenzy. If any item remains without a bidder, we'll transition to a closed bidding process, adding an extra layer of strategy and suspense. .
Marcwars, the Sci-Fi Marketing Challenge, featuring teams of 2-3 members from the same college, including 1st and 2nd-year MBA students and undergraduate students from diverse disciplines. The competition consisted of an Online Quiz, where participants tackled 30 high-difficulty questions that tested their marketing concepts, and a PPT Submission round, where teams developed marketing communication strategies for fictional products in specified contexts. Winning teams exhibited outstanding creativity and marketing skills, effectively blending real-world marketing concepts with imaginative elements from science fiction, emphasizing the importance of marketing communication in unique contexts. The competition provided an engaging platform for students to bridge the gap between marketing and science fiction, offering valuable learning experiences and encouraging innovative thinking.
MarcX by MarClan, the Marketing Club of IIM Udaipur, is a premier marketing case competition designed to test participants' strategic thinking and creativity. This year's topics included EV, clean energy, organic foods, and digital transformation.
The event began with an online quiz on marketing concepts, followed by a case study round where teams analyzed a complex marketing scenario aligned with the themes. Participants developed innovative solutions, blending practical applications with fresh insights. In the final stage, shortlisted teams presented their strategies to a panel of industry experts and faculty, who evaluated the feasibility and impact of each solution.
MarcX sharpened participants’ marketing skills and offered a valuable networking platform. The event ended with an awards ceremony honoring the top teams, solidifying MarcX as a significant event in IIM Udaipur’s calendar.
MarClan, the marketing club at IIM Udaipur, successfully hosted the university's inaugural marketing round table conference. The primary objective of this event was to create a platform for students to engage in open and meaningful discussions with esteemed faculty members about real-world marketing scenarios and relate these experiences to their academic learning.
Two distinguished guests, Professors Prakash Satyavageeswaran and Rajesh Pandit, played a significant role in this event. The theme of the first round table conference was "Marketing - Where to draw the line." During the conference, participants explored numerous instances in which companies may have crossed ethical boundaries with their marketing strategies. Professors shared their own experiences to illustrate these situations and discussed the appropriate steps that a brand should take in such circumstances.
MarClan, the marketing club at IIM Udaipur, hosted the second season of the Marketing Round Table Conference. The event aimed to facilitate open discussions between students and faculty on real-world marketing scenarios, drawing connections with academic teachings. The theme, "Changing Consumer Behavior - The Post-Pandemic Era," led to insightful conversations about cases where companies overstepped their marketing efforts. Professors Rajesh Nanarpuzha and Jayant Nasa shared their experiences, emphasizing the importance of authenticity and long-term goals in marketing strategies. The event was a valuable learning opportunity for students.
M-Carnival is an eagerly anticipated annual event thoughtfully crafted by MarClan. This innovative series of mega-live events was meticulously designed to evaluate students' proficiency in brand awareness, negotiation skills, and depth of knowledge concerning the ever-evolving marketing landscape. These competitions were not just a test of conventional marketing theories; they infused creativity and entertainment into the mix to make the experience engaging and enjoyable for participants. The competition featured a variety of unique challenges, including Split or Steal, Ande Ka Funda, Brand Fusion, Sensory Marketing, & Guess What? On February 25, 2024, this event attracted participation from various teams, including SCO/SIG/Batch teams, offering an exciting platform for students to demonstrate their marketing expertise while enjoying a day of intense competition and entertainment.
MarClan's Marc-Wic quiz competition, focused on brand knowledge, was a resounding success with over 180 enthusiastic participants. This event allowed students to enhance their brand knowledge, critical thinking, and problem-solving skills through 25 thought-provoking questions in multiple-choice and fill-in-the-blank formats. Moreover, it instilled a sense of healthy competition, fostering confidence and facilitating valuable networking connections. Recognizing top performers with prizes and accolades further motivated students to excel, making Marc-Wic a rewarding experience that contributed to their academic and personal growth.
Marclan, the marketing club of IIM Udaipur, orchestrates a captivating spectacle known as "Brand Roast," making it one of the year's most anticipated events. This extraordinary gathering sought to create a platform for students to showcase their insights on various brands delightfully and engagingly. The event comprises four exhilarating rounds, where participating teams are tasked to roast the brands assigned to them cleverly.
MarClan and the company joined forces to launch an engaging online event aimed at students. This event challenged students to showcase their creativity by devising innovative brand names and captivating taglines. To generate excitement, a comprehensive marketing campaign was executed, targeting students across various universities. Impressive prizes and incentives were offered to motivate participants, and a distinguished panel of marketing experts and industry professionals was convened to select the most exceptional ideas.
Marclan organized “MasteringGTM”, an event designed to help students of both the first year and the second year master a concept of Go-To-Market strategy. The event featured a workshop on GTM, followed by a competition where participants applied their knowledge to the various GTM briefs. This fast-paced format stimulated the pressure of real-world scenarios, helping fellow students sharpen their problem-solving skills for the interview.
