Marclan is a dynamic platform initiated by passionate marketing enthusiasts from the prestigious IIM Udaipur. Our primary mission is to cater to the diverse needs of the IIMU community, with a specific focus on nurturing the latent talents of students in the marketing field. The core of Marclan's operational philosophy lies in the mantra, "Explore, Expand, and Express your knowledge."
Marclan isn't just a club; it's a collective of intrepid explorers in various marketing facets. We are unwavering in our commitment to supporting students in every aspect of marketing, whether academic pursuits, project initiatives, competitions, or career placements. Our reach extends far beyond the confines of the IIM Udaipur campus, encompassing colleges and institutes across the nation.
We are dedicated to inspiring and empowering the student community at IIM Udaipur to actively engage in marketing events that transcend the boundaries of our campus. Our vision for Marclan is ambitious, aiming to solidify our position as one of the premier marketing clubs in India by collaborating with marketing professionals and enthusiasts nationwide.
MarcBuzz - a weekly newsletter released every Wednesday with informative news of the previous week. The newsletter brings updated information to the community about the industry. It aims to educate the community on the latest efforts undertaken by businesses to promote and publicize their brands, strategies undertaken in terms of new products, mergers and acquisitions, marketing, etc. With real-time examples from the business world, MarcBuzz intends to be an associated tool for learning through observed applications.
Discover the ultimate marketing resource - "Zeitgeist", the annual marketing magazine of IIM Udaipur. The magazine offers a comprehensive look at the ever-evolving landscape of marketing. Zeitgeist is a highly anticipated annual marketing magazine that delves into the most pressing trends and developments in the marketing world and its in-depth analysis of marketing strategies, highlighting successful campaigns and industry challenges. Its content covers various marketing topics, including humour in marketing, social media trends, and consumer behaviour analysis. Each issue of Zeitgeist includes case studies and real-world examples, allowing readers to learn from practical experiences. Zeitgeist is also a platform for thought-provoking debates and discussions on ethical and sustainable marketing practices.
Solaris 2023, the annual management fest, was a remarkable gathering centred around the central theme of Net Zero Emission. This event provided a platform for insightful discussions, inspiring stories, and profound insights. Distinguished speakers from various fields graced the occasion, each contributing their unique perspective. Notable among them was Mr. Kiran Shah, the founder of Go Zero, whose vision and inspiring journey resonated with the audience. He instilled a sense of purpose and hope for a sustainable future. Akash Ranison, another prominent figure in the sustainability movement, shared his transformative journey from an ordinary individual to a passionate advocate for environmental change, inspiring many to take action.
Samvaah, the Annual Marketing Conclave hosted by MarClan, is a prestigious event conducted annually as part of Solaris, the Annual Management Fest of IIMU. Samvaah, which means "marketplace," serves as a distinguished platform for showcasing marketing leaders from across India. This conclave, organized by passionate marketing enthusiasts, aims to nurture students' talents in the field of marketing and facilitate their learning from industry experts.
Through Samvaah, students gain insights into recent marketing developments, express their opinions, and engage with esteemed speakers. Past editions have featured notable figures such as Dr Virginia Sharma(India Marketing Head, Google Cloud), Mr Vivek Sharma(Ex-CMO, Pidilite Industries) and Ms Somasree Bose Awasthi (Ex-CMO Godrej Consumer Products Ltd).
In Solaris 2023, we were honored to host Mr Kiran Shah, an IIM Lucknow alumnus and the Founder of SKKY Desserts Pvt Ltd in Mumbai. Personal Interaction Session was also conducted with the speaker to allow students to interact with them.
Auctionnaire is the ultimate immersive and thrilling bidding experience designed to test strategic thinking and decision-making skills. Every participating team will be endowed with an initial pool of a few points, which they will utilize across two intense bidding rounds. Each available category will be showcased once on the screen, ensuring participants strategize on the go. We're embracing the digital age with our bidding process, which will live on a Zoom call. Each team will choose a single spokesperson who will be responsible for raising a hand and placing their bid. Teams must act swiftly and collaboratively, as the team that remains in the last category will face a deduction of a few points in the subsequent round. To ensure fairness, there's a cap on the bidding frenzy. If any item remains without a bidder, we'll transition to a closed bidding process, adding an extra layer of strategy and suspense.
Marcwars, the Sci-Fi Marketing Challenge, featuring teams of 2-3 members from the same college, including 1st and 2nd-year MBA students and undergraduate students from diverse disciplines. The competition consisted of an Online Quiz, where participants tackled 30 high-difficulty questions with a fictional or sci-fi theme, and a PPT Submission round, where teams developed marketing communication strategies for fictional products in specified contexts. Winning teams exhibited outstanding creativity and marketing skills, effectively blending real-world marketing concepts with imaginative elements from science fiction, emphasising the importance of marketing communication in unique contexts. The competition provided an engaging platform for students to bridge the gap between marketing and science fiction, offering valuable learning experiences and encouraging innovative thinking.
Marc-X is the ultimate marketing challenge, inviting teams of three to showcase their marketing expertise across three captivating rounds. Beginning with a knowledge-testing quiz in round one, competitors will then unleash their creativity by crafting a product poster in sectors like media and broadcasting, electric vehicles, and FMCG (with a twist - no existing products allowed) in round two. The pinnacle of the competition, round three, will test participants' crisis management skills by presenting and solving product-related challenges. Marc-X is not just a competition; it's a dynamic journey to prove your adaptability, innovation, and marketing understanding in the face of adversity.
MarClan, the marketing club at IIM Udaipur, successfully hosted the university's inaugural marketing round table conference. The primary objective of this event was to create a platform for students to engage in open and meaningful discussions with esteemed faculty members about real-world marketing scenarios and relate these experiences to their academic learning.
Two distinguished guests, Professors Prakash Satyavageeswaran and Rajesh Pandit, played a significant role in this event. The theme of the first round table conference was "Marketing - Where to draw the line." During the conference, participants explored numerous instances companies may have crossed ethical boundaries with their marketing strategies. Professors shared their own experiences to illustrate these situations and discussed the appropriate steps that a brand should take in such circumstances.
MarClan, the marketing club at IIM Udaipur, hosted the second season of the Marketing Round Table Conference. The event aimed to facilitate open discussions between students and faculty on real-world marketing scenarios, drawing connections with academic teachings. The theme, "Changing Consumer Behavior - The Post-Pandemic Era," led to insightful conversations about cases where companies overstepped their marketing efforts. Professors Rajesh Nanarpuzha and Jayant Nasa shared their experiences, emphasizing the importance of authenticity and long-term goals in marketing strategies. The event was a valuable learning opportunity for students.
M-Carnival is an eagerly anticipated annual event thoughtfully crafted by MarClan. This innovative series of mega-live events was meticulously designed to evaluate students' proficiency in brand awareness, negotiation skills, and depth of knowledge concerning the ever-evolving marketing landscape. These competitions were not just a test of conventional marketing theories; they infused creativity and entertainment into the mix to make the experience engaging and enjoyable for participants. The competition featured a variety of unique challenges, including Split or Steal, Scribble, What's in the Box, Quiz Time, and Negotiator. On February 26, 2023, this event attracted participation from various teams, including SCO/SIG/Batch teams, offering an exciting platform for students to demonstrate their marketing expertise while enjoying a day of intense competition and entertainment.
MarClan's Marc-Wic quiz competition, focused on brand knowledge, was a resounding success with over 80 enthusiastic participants. This event gave students a unique opportunity to enhance their brand knowledge, critical thinking, and problem-solving skills through 20 thought-provoking questions in multiple-choice and fill-in-the-blank formats. Moreover, it instilled a sense of healthy competition, fostering confidence and facilitating valuable networking connections. Recognizing top performers with prizes and accolades further motivated students to excel, making Marc-Wic a rewarding experience that contributed to their academic and personal growth.
Marclan, the marketing club of IIM Udaipur, orchestrates a captivating spectacle known as "Brand Roast," making it one of the year's most anticipated events. This extraordinary gathering sought to create a platform for students to showcase their insights on various brands delightfully and engagingly. The event comprises four exhilarating rounds, where participating teams are tasked to roast the brands assigned to them cleverly.
MarClan and the company joined forces to launch an engaging online event aimed at students. This event challenged students to showcase their creativity by devising innovative brand names and captivating taglines. To generate excitement, a comprehensive marketing campaign was executed, targeting students across various universities. Impressive prizes and incentives were offered to motivate participants, and a distinguished panel of marketing experts and industry professionals was convened to select the most exceptional ideas.
