Events

IIM Udaipur hosts Prof. Anirban Mukhopadhayay for a talk on Approaches to Literature Review, Theorization, and Writing the GD: The Nitty-Gritty, Nuances, and Best Practices

IIM Udaipur hosts Prof. Anirban Mukhopadhayay for a talk on 'Approaches to Literature Review, Theorization, and Writing the GD: The Nitty-Gritty, Nuances, and Best Practices'

Profile

Prof. Anirban Mukhopadhyay is Professor of Marketing and Behavioural Science at Bayes Business School (City, University of London), and concurrently for 2023-24, the Lifestyle International Professor of Business and Chair Professor of Marketing at the School of Business and Management, Hong Kong University of Science and Technology. Detailed profile can be found at here.

Affiliation (University)

Bayes Business School (City, University of London)

Date of Presentation

April 19, 2024

Paper Title

Approaches to Literature Review, Theorization, and Writing the GD: The Nitty-Gritty, Nuances, and Best Practices

Abstract

This workshop would involve discussions around the writing of the manuscript with a focus on the best practices for approaching the literature review, theorization, and general discussion sections. Although situated in the context of consumer psychology research, the discussions are expected to be general enough to benefit a broad range of researchers.