Sharing Economy at the Base of the Pyramid: Opportunities and Challenges, Dec 21-22, 2020 at Udaipur, India.
Abstract Deadline – June 30, 2020.
The sharing economy, an economic system in which assets or services are shared between peers, groups, or organizations for free or for a fee1 has grown, exponentially in both scale and scope over the past years. According to PwC, sharing economy global revenues could grow from roughly US$15 billion in 2014 to around US$335 billion by 20252. In addition, the range of products and services currently offered through the sharing economy has also expanded dramatically to include resources such as transportation (Lyft, Blablacar), accommodation (Airbnb, Couchsurfing), office space (LiquidSpace, PivotDesk), as well as a diverse range of services such as training (Skillshare, Fitmob) and labor (Taskrabbit, Thumbtack).
Research has shown various potential benefits of sharing economy (Logue & Grimes, 2019; Mair & Reischauer, 2017; Reischauer & Mair, 2018; Roberts & Zietsma, 2018; Schor, 2016). The sharing economy models that leverage information and communication technology are professed to provide access to strangers to exchange product and services with each other (Stofberga et al, 2019). Economic benefits of sharing economy have been claimed to be associated with an increase in income, access to goods and services and decline in cost of consumption (Sundararajan, 2016). The positive environmental benefits of sharing economy have been argued to be linked with enabling the use of idle assets rather than the creation of new assets (Frenken & Schor, 2019). The act of sharing also seen to have potential to bring people together and stimulate social cohesion in the communities (Benjaafar et al., 2019).
However, how important are these developments for those who live in poverty? The research on sharing economy business models is limited to commercial platform and has been conducted mainly in the context that are situated in the developed countries or relevant to high- and middle-income groups.
The potential and risk of sharing economy to base of the pyramid (BOP)3 contexts remain under explored. The vast majority of those at the BOP are employed in the informal economy and live in rural areas or urban slums, where critical infrastructure and institutions are lacking. Evidences suggest that in BOP sharing economy models exist to serve communities who have often been excluded from or are unable to meet their needs through more traditional models (Perini & Schwarten, 2013). Scholars have also highlighted the role of cultures and social norms in facilitating or inhibiting sharing models (Belk, 2010). Therefore, in the BOP contexts, the emerging sharing models might be structured differently, and may or may not leverage digital technologies.
This call aims to analyse sharing economy in base of the pyramid, identifying characteristics that can be particularly important for sustainable development. Some of such initiatives include community-led social innovations models of sharing economy (Schaefers, Moser & Narayanamurthy, 2018; Wiprächtiger et al, 2019) that leverage social intermediation (Kistruck, Beamish, Qureshi & Sutter, 2013), digital social innovation (Qureshi, Pan & Zheng, 2017), social inclusion (Angeli & Jaiswal, 2016; Hall et al, 2012; Qureshi, Sutter & Bhatt, 2018) and social entrepreneurship (Bhatt, Qureshi & Riaz, 2019; Qureshi, Kistruck & Bhatt, 2016) to offer products and services for free or at prices more affordable than traditional options, while also finding ways toward economic sustainability and inclusive growth. These models are creating new ways to take into account local resources, community social capital, and bricolage (Hota, Mitra & Qureshi, 2019) to develop sharing economy models that take into account the specificities of particular communities while ensuring that the solutions can be quickly modified and replicated. Some of them leverage the digital revolution to advantage of cheaper computational capacity and global connectivity, while rapidly adapting to engage with those that have less digital literacy at the base of the pyramid. In addition, and more importantly, these sharing economy models at the base of the pyramid, are engaged in promoting a type of economic development that is more connected with traditional social values and environmental concerns of local communities. However, these new sharing economy models face various challenges and there are concerns in relation to the efficiency, reliability and sustainability of these initiatives at the BOP (Perini & Schwarten, 2013).
We invite papers around the impacts, benefits, and potential risks of sharing economy on BOP communities. While the sharing economy has evolved rapidly in less resource constraint environments, the impacts of these new models on the world’s poorest is far less clear. This call for papers is to explore potential and challenge of sharing economy models at the BOP. Some of the suggested questions for the papers are mentioned below but neither they are exhaustive nor restrictive:
The editors will organize a workshop on Dec 21-22 at Indian Institute of Management, Udaipur, India. To be considered for the workshop, please submit an extended abstract (maximum 2000 words excluding references, figures, and tables) by the deadline June 30, 2020. Upon receiving an accept decision by July 21, full papers (maximum 10000 words excluding references, figures and tables) for the workshop will be due by November 15, 2020. Participation in the workshop is highly encouraged to develop the papers but is neither necessary nor a guarantee of acceptance for the book. All submissions must be made to sparcworkshop-se@iimu.ac.in . Final revised submission after receiving feedback in the workshop will be due by January 31, 2021.Those who will not be able to attend the workshop will receive feedback through email by end of December 2020, and will be expected to submit final revised version by January 31, 2021.
This workshop is related to a project supported by the Scheme for Promotion of Academic and Research Collaboration (SPARC) of the Ministry of Human Resource Development (MHRD), Government of India, SPARC Grant No. SPARC/2018-2019/P463/SL
Israr QureshiIsrar Qureshi is a Professor at Research School of Management, Australian National University. He is engaged in projects that investigate various aspects of social value creation through sustainable development, social intermediation, social entrepreneurship, and ICT. He is also engaged in various initiatives to address climate change. He has been published in Academy of Management Learning and Education, Journal of Business Ethics, Journal of Management, Journal of Management Studies, Journal of Organization Behavior, MIS Quarterly, Organization Studies, Research in the Sociology of Organizations among others. Israr has chaired panels and delivered keynote speeches on emerging business models to address social and environmental issues.
Babita BhattBabita Bhatt is a Lecturer at Research School of Management, Australian National University. She earned her PhD from Norman Paterson School of International Affairs. Her research interest lies at the intersection of community, civil society and organizations. She applies social capital theory and capability approach to understand how social impact is achieved by organizations engaged in poor communities. Her work has been published in Organization Studies and Journal of Business Ethics, and has received funding from IDRC, Canada and RGC, Hong Kong. Her work on social cohesion and social entrepreneurship has been recognized with a grand challenge grant of about A $3 million.
Dhirendra Mani ShuklaDhirendra Mani Shukla is an Assistant Professor at Indian Institute of Management Udaipur. He received his doctoral degree from Indian Institute of Management Lucknow. His research interests include social networks, strategic alliances, interorganizational relationships, and social entrepreneurship. His work has been published in Journal of Business Research, Management Decision, and Journal of Management & Organization. His projects on social networks and entrepreneurship have received funding from MHRD (Ministry of Human Resource Development, India) and ICSSR (Indian Council of Social Science Research) under prestigious granting initiatives such as SPARC and IMPRESS. His work on interorganizational relationships and innovation received the Scholars Exchange Grant from ICSSR under Indo-Swiss joint research programme in social sciences.
