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Article by Prof. Subhash Jha in the Journal of Retailing


A research paper co-authored by IIM Udaipur professor Subhash Jha has been accepted for publication by the Journal of Retailing which is the oldest and most highly ranked journal in the Marketing area.

Subhash Jha has been an Assistant Professor of Marketing at IIMU since 2013. He has also been a visiting researcher at the University of Wisconsin-Madison and the University of Memphis. In addition to the Journal of Retailing his papers have also been published in many other journals including European Journal of Marketing, Journal of Service Research, Service Industries Journal, Journal of Business and Industrial Marketing, Journal of Consumer Marketing, Marketing Intelligence and Planning, Services Marketing Quarterly and Asia Pacific Journal of Marketing and Logistics.  Professor Jha's research interest lies in examining the role of extrinsic and intrinsic cues in product and service evaluation. He teaches Market Research, Consumer Behavior and Digital and Social Media Marketing to MBA students at IIMU.