The dominant metaphors of “publication game,” “fast-food publishing,” or “pipeline/assembly-line” bear heavily on the ways we produce and appraise knowledge. This paper offers an alternate metaphor and re-visualizes the artefacts we produce in our academic journeys. The modest intention is that the metaphor and its associated typology can become a useful tool to reflect, reimagine, and (hopefully) realign our research goals. I discuss the ways in which the proposed way of seeing and doing can become relevant for different research stakeholders, along with providing a specific (perhaps utopian) toolkit for breaking the existing hegemonies.
Journal: Consumption Markets and Culture
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